Community Marketing & Insights (CMI) has been helping a wide variety of industry leaders, organizations, universities and government institutions master the subtleties of the LGBT (lesbian, gay, bisexual, transgender) market segment since 1992.
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Our unique and specialized services are based on nearly 25 years of experience and case studies. This includes market research (online surveys, focus groups, in-depth interviews, advisory boards, etc.), with our proprietary panel of over 70,000 LGBT consumers; strategic consulting and marketing planning. We produce custom, on-site training programs, develop conferences, symposia and webinars, and speak at industry events.
As a “niche” market segment, LGBT consumers have a significant amount of discretionary income. Most critically, their spend goes to product and service suppliers that recognize their unique buying preferences, respect their own employees and offer LGBT consumers differentiated value.
Whether your organization is just learning about the LGBT market or is updating its strategy, CMI can accelerate your plans, reduce your risks and deliver measurable results. Because the LGBT community comprises a “slice” of the world’s population, you’ll find markets for singles, couples and families in every ethnicity. And you’ll find a world of diverse interests. CMI’s proven, powerful portfolio of services helps deliver your targeted markets.
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Community Marketing, Inc.
584 Castro St. #834
San Francisco, CA 94114-2512 USA
Voice: +1 (415) 437-3800
Fax: +1 (415) 552-5104