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CMI's Asian Symposium on Gay & Lesbian Tourism will be held in Kathmandu, Autumn 2010 (TBA), at the Yak & Yeti Hotel.

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Presenting a comprehensive research, advertising, marketing, and communications forum that will help you better understand and serve gay and lesbian travellers.

Audience: Perfect for marketing, advertising and PR executives of the tourism and hospitality industries who want to reach North American, European, Asian and Australian gay/lesbian visitors, and initiate or update effective strategies.

Dedicated: Symposium attendance is limited in order to facilitate the best learning and networking environment.

Community Marketing, Inc. has been successfully connecting our clients with diverse gay and lesbian communities worldwide since 1992.

Through nearly two decades of dedicated consumer surveys, focus groups, field studies, advisory boards and customer service surveys, we have attained an unparalleled level of insight into the many diverse communities that comprise “LGBT.” Gain practical take-aways and new approaches from our own team, and from key Asian and Australian strategic partners.

Learn, review, update and strategise:

• Review research on North American and European LGBT travellers
  
• Internet and email marketing, social networking, and other emerging communications technologies
• Exploring regional markets across Europe, and how to reach them
• Focus group insights and trends
• Maximising print advertising and PR results
• Direct response marketing outreach
• Proven techniques for measuring, monitoring and increasing ROI
• Sponsorship marketing and events, and more.

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