Political Change

LGBT Movement Priorities by Demographic This section explores various LGBT political and social concerns, and ranks their importance by demographic within the LGBT community. Companies and organizations that understand and authentically address the nuance within LGBT will have a far be\er chance at successful communications. For example, supporting the charities of the community segment in focus could have a very favorable impact.

Top 3 Concerns with Broad Support

  1. Stopping anti-LGBT “religious freedom” legislation
  2. LGBT youth issues
  3. Supporting LGBT-friendly political candidates

What the following charts show, perhaps not surprisingly, is that the diverse LGBT communities are correspondingly diverse on their top priorities, largely based on their other demographics. Being able to step outside your demographics and supporting the needs of others within the LGBT community may well be important for the entire community to expand political and social freedoms on all fronts.

  • Transgender rights was the top concern for participants that identify as gender expansive, and quite high with lesbian and bisexual women.
  • HIV education and care remains a priority for gay and bisexual men. HIV education and care was also quite high for African American participants.
  • Reducing the social & legal obstacles of LGBT parenting was a top concern for Millennials, which is interesting since most Millennial are not parents (but a large number want to be parents in the future)
  • Expanding LGBT senior care was a top concern for Baby Boomers.
  • Ethnic / racial equality within the LGBT community was the top concern for African American LGBT community members as well as Asian and Latino LGBTs.
  • Expanding LGBT roles, visibility and influence in rural areas was important for those living in rural and small communities.
  • International LGBT rights were most important for Latino and Asian LGBT community members.

LGBT Movement Priorities by Gender and Generation


Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. Request a free download the full report.

LGBT Movement Priorities by Ethnicity

LGBT Movement Priorities by Ethnicity
Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. Request a free download the full report.

LGBT Movement Priorities by Community Type


Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. Request a free download the full report.

LGBT Rights, Safety, and Equality Statements:

With the changing political environment in the United States, the LGBT community may feel less secure than it did in the recent past. More than 75% indicated that they fear the loss of LGBT civil rights recently gained, and the LGBT community expressed a desire to support companies that support LGBT equality.


Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. Request a free download the full report.

USA Social, Political & Economic Climate Forecast:

Overall, LGBT community members are negative about the political and social direction of the country in every indicator tested.

USA Social, Political & Economic Climate Forecast
Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. Request a free download the full report.

International Travel to the USA:

With study participation from around the world, the survey gauged the implications of recent political changes for international travel to the United States. These two questions, fielded only to non-USA residents, yielded mixed results. On one hand the intention to travel to the United States was still reasonably high. However, among those not intending to visit, most cited political reasons for not visiting, vs. practicalities such as money or lack of time. CMI will revisit this question in 2018 to gauge actual travel to the U.S. among these international travelers.

International Travel to the USA
Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. Request a free download the full report.

The Power of Pride:

With recent political changes in the United States, Pride attendance should increase in the United States in 2017, compared to 2016. 63% of LGBT Americans surveyed said that they will a\end (or already have a\ended) their hometown Pride in 2017. This is compared to 47% having a\ended their hometown Pride events last year, representing a 34% increase in interest and participation for 2017.

The Power of Pride
Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. Request a free download the full report.