LGBT Media and Organizations

LGBT Community and Anticipated Changes: Most LGBT community members feel that ten years from now there will be increases in the number of people who identify as transgender or non-binary, straight allies, and bisexual. At the same time, the community feels more neutral as to whether there will be greater numbers of LGBT newspapers, LGBT-specific […]

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Political Change

LGBT Movement Priorities by Demographic This section explores various LGBT political and social concerns, and ranks their importance by demographic within the LGBT community. Companies and organizations that understand and authentically address the nuance within LGBT will have a far be\er chance at successful communications. For example, supporting the charities of the community segment in […]

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LGBT Consumer Purchasing

LGBT Research on  Economic Outlook The LGBT community generally has a positive economic outlook, with 51% viewing their economic situation favorably, 34% neutrally, and 14% negatively. There was not a significant overall index change in economic outlook since 2016, but there was a small downgrade of those who felt “very positive,” moving to just “positive.” […]

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LGBT Employment and Business Owners

LGBT Research on Employment LGBT participants have a wide variety of employment situation. In 2017, we wanted to look at some LGBT-specific implication of LGBT employment. The following slides examine LGBT purchasing power within workplaces and among LGBT business owners. Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. […]

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Where We Live: Perceptions of Community LGBT-Friendliness

Friends Selfy

LGBT Research on Living Environment: LGBT community members live in a wide variety of communities. Gay and bisexual male participants report that they are more likely to live in big cities, compared to lesbian and bisexual women. Also of note is the wide variety of communities where participants who identify as gender expansive live. This […]

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LGBT Research on Demographics

LGBT Research Relationship Status: In 2017, we continued to see increases in the number of participants who are married (up 4% from 2016). Also of note is that gay and bisexual men are more likely than lesbian and bisexual women to define themselves as single. Lesbian and bisexual women are more likely than gay and […]

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LGBT Research : CMI’s 11th LGBT Community Survey®

LGBT Research

Community Marketing & Insights (CMI) has been conducting LGBT research for 25 years Our practice includes online surveys, in-depth interviews, intercepts, focus groups (on-site and online), and advisory boards in North America, Europe, Asia and Australia. Industry leaders around the world depend on CMI’s research and analysis as a basis for feasibility evaluation, positioning, economic […]

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Community Marketing, Inc.

Community Marketing, Inc.