Our LGBTQ Panel: Largest and Most Diverse in the World
Over the past 25+ years, we’ve built the largest, most authentic, and community-representative LGBTQ panel in the world, consisting of more than 90,000 (and growing) LGBTQ consumers globally.
We’ve developed our panel through partnerships with over 300 LGBTQ publications, websites, events, organizations, apps, influencers and social media throughout the USA, Canada, UK, Germany, Australia, China and beyond.
CMI is distinct from other research firms because we have a personal relationship with our LGBTQ panelists. They know us, trust us, and are willing to open up and honestly share genuine experiences, sensitivities, opinions and motivations with us. They understand that the results from the research will be used for the advancement of the LGBTQ community.
With exclusive access to this comprehensive resource of qualified LGBTQ consumer panelists, CMI is well positioned to provide the most accurate and informative understanding of this diverse community.
CMI’s Panel consists of over 90,000 self-identifying LGBTQ community members, which includes:
- 70,000 LGBTQ panelists in the United States
- 9,000 LGBTQ Canadians (includes English and French speaking)
- 4,500 LGBTQ Chinese
- Capabilities in the UK, Germany, Hungary, Australia, Taiwan, Japan and other countries
In the United States, the CMI panel has significant numbers in every LGBTQ segment
- 20,000 lesbian and bisexual women
- 35,000 gay and bisexual men
- 5,000 transgender community members
- 8,000 bisexual community members
- 5,000 with income over $150,000
- 5,000 with income below $25,000
- 20,000 representing LGBTQ communities
of color
- 25,000 LGBTQ Millennials
- Thousands of men living with HIV (Note: All health-related data is maintained independent of personally identifying information.)
- Participants in all 50 states with ZIP code-level geographic targeting capability
- 15,000 with a master’s degree or higher
- 5,000 LGBTQ parents with a child under 18 living at home
- 12,000 legally married same-sex couples
- Experience with LGBTQ youth research (in partnership with an institution
and IRB approval)
