LGBT Employment and Business Owners

LGBT Research on Employment

LGBT participants have a wide variety of employment situation. In 2017, we wanted to look at some LGBT-specific implication of LGBT employment. The following slides examine LGBT purchasing power within workplaces and among LGBT business owners.


Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. Request a free download the full report.

Power of LGBT Business Spending

Many studies have focused on the power of LGBT consumer spending. This question looks at LGBT spending from a different perspective: LGBT community members who control budgets for their employers. As indicated in charts below, being an LGBT-friendly company influences purchasing power beyond the individual, and may significantly impact business spending.


Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. Request a free download the full report.

LGBT Business Owners

A healthy 11% of LGBT participants indicated that they are self-employed or a small business owner. Most (90%)
were small businesses with fewer than 10 employees. Fewer than 10% of the LGBT-owned businesses are registered as LGBT Business Enterprises, indicating that significant growth may be achieved in these programs in the coming years. Community Marketing & Insights is an NGLCC Certified LGBT-Owned Business Enterprise.


Reference: Community Marketing & Insights 11th Annual LGBT Community Survey, July 2017 n=17,300 USA LGBTs. Request a free download the full report.