LGBT Tourism Conference

ggbridge

18th Conference on LGBT Tourism & Hospitality

November 1-3, 2017
Park Central San Francisco, A Starwood Hotel

Register Now

 

Don't miss the LGBT tourism & hospitality industry's premiere destination for market education, networking and fun! #CMItourism 

Over 30 speakers! The tourism industry’s premiere marketing, sales, public relations and research forum to help you reach LGBT travelers.

Every year, CMI brings together leading tourism professionals to learn about the gay and lesbian market from the experts – the people behind the success stories. Perfect for marketing and sales executives of tourism boards, CVBs, DMOs, accommodations, tour operators, events, agencies and meeting planners. #CMItourism

Topics include: Internet, print and direct marketing, research trends, LGBT niche segments, sales techniques and ROI tracking, community involvement, press relations and more.

ALL NEW PROGRAM FOR 2017: Multiple workshops focusing on internet marketing to the LGBT community, plus featured presentations on the latest LGBT tourism market statistics, successful marketing techniques, case studies and much more! #CMItourism

For reference, you may download our preliminary 2017 Conference Agenda: (Click here to download)

Please register using the form below.

Book your room at the Park Central Hotel, at the special discounted conference rate of $225 plus tax! Attendees must reserve by October 18, 2017 to receive the group rate. However rooms at our block rate may sell out sooner than October 18, so register for the conference and book your hotel now to be sure you get this rate. (Note that only conference registrants will be allowed to book at this rate. Be sure to register for the conference first.) Want to stay Friday night as well? Discounted rate for Friday night is $199! Guests may call Park Central at 888-627-8561 to book (ask for Community Marketing & Insights conference rate). Or book online with this link. 


Noon to 4:00 pm
Conference Registration Open
2:00 pm to 4:30 pm
Orientation & Update: LGBT Travel Sales and Marketing 2017
Tom Roth, President, Community Marketing & Insights
David Paisley, Senior Research Director, Community Marketing & Insights
This interactive workshop will provide an overview of the LGBT tourism market, including statistics, effective marketing techniques and case studies of successful companies already active in the market. The workshop is a must for anyone new to the conference. It is also a great update for experienced travel professionals wanting to be updated on all that has happened in LGBT travel marketing in the past year. Past attendees rate this workshop as one of the most informative and important sessions at the conference, and a great way to “set the stage” for the rest of the presentations and workshops. We hope everyone can attend, but very important to any destination or company new to the LGBT market.
Coffee Break
6:00 pm to 7:30 pm
Welcome Reception
Sponsored by the Argentina Tourist Board and CCGLAR

Located at Park Central Hotel

8:00 am to 3:00 pm
Conference Registration
8:00 am to 9:00 am
Continental Breakfast • Sponsored by San Francisco Travel
Arrive by 9:00 am to be eligible to win fabulous prizes
9:00 am to 9:20 am
Conference Welcome
Tom Roth, President, Community Marketing & Insights
Joe D'Alessandro, President & CEO, San Francisco Travel
9:20 am to 9:40 am
Welcome to the Gayest City Ever
Joe D'Alessandro, President & CEO, San Francisco Travel
9:40 am to 10:00 am
Community Marketing & Insights’ 22nd Annual LGBT Tourism Survey Results
Tom Roth, President, Community Marketing & Insights
David Paisley, Senior Research Director, Community Marketing & Insights
10:00 am to 10:45 am
Panel Discussion: Reaching Lesbian and Bisexual Women Travelers
Dawn K. Christensen, Executive Director of National Diversity Programs, MGM Resorts International
Ruth McFarlane, JD MSW, Director of Community Engagement, National Center for Lesbian Rights
Lu Xun, Director of Quantitative Research, Community Marketing & Insights
10:45 am to 11:05 am
Coffee Break
11:05 am to 11:25 am
Toronto’s Brand Positioning Journey and LGBT Marketing Evolution
Heidi Wallace, Director, Global Marketing, Tourism Toronto
11:25 am to 11:45 am
Celebrity Cruises - Case Study in Embracing the LGBT Community
Ron Gulaskey, AVP, National & Strategic Accounts, Celebrity Cruises
11:45 am to 12:25 am
Working with LGBTQ Travel Writers and Editors
Moderator: Kenny Porpora, Associate Editor, ManAboutWorld Magazine
Panelists:
Chris Bull, Co-Founder & Editorial Director, Q.Digital
Heather Cassell, Travel Writer/Publisher, Bay Area Reporter/Girls That Roam
De'Von Christopher Johnson, Founder + CEO, BleuLife Media Group
Matthew Wexler, National Travel & Style Editor, EDGE Media Network
12:25 pm to 12:45 pm
Tourism Organizations and Hotels: Working Together to Attract LGBT Groups and Meetings
Jim McMichael, Specialty Markets Manager, Las Vegas Convention & Visitors Authority
Gary Murakami, Director, Global Sales, MGM Resorts International
12:45 pm to 2:00 pm
Luncheon
Sponsored by Las Vegas Convention & Visitors Authority
Featured Speaker: Selisse Berry, Founder, Out & Equal Workplace Advocates
2:10 pm to 2:55 pm
Workshop A
Meeting Professionals & Planners Track:
Ensuring Your Attendees Feel Welcome While Adhering to State and Local Public Accommodation Laws

James Delmar, National Accounts Manager, Philadelphia CVB
Workshop B
Putting the Other B in LGBT:
How to Market to the Black Community without Gimmicks and Cliche's

De'Von Christopher Johnson, Founder + CEO, BleuLife Media Group
3:10 pm to 3:55 pm
Workshop A
Meeting Professionals & Planners Track:
Including the Rainbow: Planning the LGBT Friendly Event

Jim Clapes, Drug Policy Alliance
Workshop B 
From Web to Print: Establishing an LGBTQ Travel Presence in Columbus
Michelle Ford, Marketing Manager, Experience Columbus
Roger Dudley, Sr. Tourism Sales Manager, Experience Columbus

Workshop C 
Hotels Sales and the LGBT Community: Best Practices from LGBT Research
David Paisley, Senior Research Director, Community Marketing & Insights
4:10 pm to 4:55 pm
Workshop A
Meeting Professionals & Planners Track:
LGBT Online Marketing Tips & Techniques for 2017

Matt Skallerud, President, Pink Banana Media
Additional afternoon workshops pending
5:00 pm to 6:00 pm
LGBT Meeting Professionals Association Networking Reception
All Invited - at Park Central Hotel Conference Center Lobby
7:00 pm to 9:00 pm
Sponsored Reception
Q.Digital Celebrates the Best of GayCities 2017

Located at WeWork Transbay, 535 Mission Street, San Francisco
Location about a 5 minute walk from the Park Central Hotel

8:00 am to 9:00 am
Continental Breakfast
Arrive by 9:00 am to be eligible to win fabulous prizes
9:00 am to 9:15 am
Conference Welcome and Breakfast Sponsor Welcome
Tom Roth, President, Community Marketing & Insights
9:15 am to 9:30 am
CMI’s Non-Travel Research: Insights for Tourism from Outside Tourism
Tom Roth, President, Community Marketing & Insights
David Paisley, Senior Research Director, Community Marketing & Insights
9:30 am to 9:50 am
How the Bears Migrate
Richard Jones, CEO, Bear World Media
9:50 am to 10:10 am
Diversity in Marketing Planning and Outreach
Greg DeShields, PHLDiversity Executive Director, Philadelphia Convention and Visitors Bureau
10:10 am to 10:45 am
Finding Your LGBT “Cred” Panel
Moderator: Billy Kolber, Founder, ManAboutWorld Magazine
Panelists:
Douglas MacKenzie, Director of Media Relations, Visit Phoenix
Al Munguia, General Manager/ Owner, Jupiter Hotel & the Hood River Hotel
Christa Richie, Marketing Communications Manager, Louisville CVB
Additional Panel Members Pending
10:45 am to 11:00 am
Coffee Break
Close of silent auction benefitting the IGLTA Foundation
11:00 am to 11:20 pm
¡Calling Latin America!: Approaches to Attract Inbound LGBT Visitors from South America, Central America and Mexico
Pablo De Luca, President, Argentina Gay & Lesbian Chamber of Commerce
11:20 am to 12:15 pm
Destinations, Tourism & Hospitality
Working with LGBTQ Influencers & Digital New Media in 2018

Moderator: Matt Skallerud, President, Pink Banana Media
Panelists:
Jonathan Bailey, 2 Dads with Baggage
Shane Ortega
Damian Pelliccione, Revry TV
Ravi Roth, Ravi Round the World
Josh Rimer, The Sassy Scoop
12:30 pm to 2:00 pm
Farewell Networking Luncheon
Sponsored by the Greater Fort Lauderdale CVB

Presenting Sponsor

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2017 Speakers

(Currently being updated)

 
LGBT Tourism Conference

JONATHAN BAILEY

2 DADS WITH BAGGAGE

LGBT Tourism Conference

SELISSE BERRY

FOUNDER
OUT & EQUAL WORKPLACE ADVOCATES

LGBT Tourism Conference

CHRIS BULL

CO-FOUNDER & EDITORIAL DIRECTOR
Q.DIGITAL

LGBT Tourism Conference

HEATHER CASSELL

TRAVEL WRITER/PUBLISHER
BAY AREA REPORTER/GIRLS THAT ROAM

LGBT Tourism Conference

DAWN CHRISTENSEN

EXECUTIVE DIRECTOR OF NATIONAL DIVERSITY PROGRAMS
MGM RESORTS INTERNATIONAL

LGBT Tourism Conference

JIM CLAPES

DRUG POLICY ALLIANCE

LGBT Tourism Conference

JOE D'ALESSANDRO

PRESIDENT & CEO
SAN FRANCISCO TRAVEL

LGBT Tourism Conference

PUBLO DE LUCA

PRESIDENT
ARGENTINA GAY & LESBIAN CHAMBER OF COMMERCE

LGBT Tourism Conference

JAMES DELMAR

NATIONAL ACCOUNTS MANAGER
PHILADELPHIA CONVENTION & VISITORS BUREAU

LGBT Tourism Conference

GREG DESHIELDS

PHLDIVERSITY EXECUTIVE DIRECTOR
PHILADELPHIA CONVENTION AND VISITORS BUREAU

LGBT Tourism Conference

ROGER DUDLEY

SENIOR TOURISM SALES MANAGER
EXPERIENCE COLUMBUS

LGBT Tourism Conference

MICHELLE FORD

MARKETING MANAGER
EXPERIENCE COLUMBUS

LGBT Tourism Conference

RON GULASKEY

AVP, NATIONAL & STRATEGIC ACCOUNTS
CELEBRITY CRUISES

LGBT Tourism Conference

DE'VON CHRISTOPHER JOHNSON

DREAMER, EXPLORER, CEO + FOUNDER
BLUELIFE MEDIA

LGBT Tourism Conference

RICHARD JONES

CEO
BEAR WORLD MEDIA

LGBT Tourism Conference

BILLY KOLBER

FOUNDER
MANABOUTWORLD INC.

LGBT Tourism Conference

DOUGLAS MACKENZIE

DIRECTOR OF MEDIA RELATIONS
VISIT PHOENIX

LGBT Tourism Conference

RUTH MCFARLANE, JD MSW

DIRECTOR OF COMMUNITY ENGAGEMENT
NATIONAL CENTER FOR LESBIAN RIGHTS

LGBT Tourism Conference

JIM MCMICHAEL

SPECIALTY MARKETS MANAGER
LAS VEGAS LAS VEGAS CONVENTION & VISITORS AUTHORITY

LGBT Tourism Conference

AL MUNGUIA

GENERAL MANAGER/OWNER
JUPITER HOTEL & THE HOOD RIVER HOTEL

LGBT Tourism Conference

GARY MURAKAMI

DIRECTOR, GLOBAL SALES
MGM RESORTS INTERNATIONAL

LGBT Tourism Conference

SHANE ORTEGA

 

LGBT Tourism Conference

DAVID PAISLEY

SENIOR RESEARCH DIRECTOR
COMMUNITY MARKETING & INSIGHTS (CMI)

LGBT Tourism Conference

DAMIAN PELLICCIONE

REVRY TV

LGBT Tourism Conference

KENNY PORPORA

ASSOCIATE EDITOR
MANABOUTWORLD

LGBT Tourism Conference

CHRISTA RICHIE

MARKETING COMMUNICATIONS MANAGER
LOUISVILLE CVB

LGBT Tourism Conference

JOSH RIMER

THE SASSY SCOOP

LGBT Tourism Conference

RAVI ROTH

RAVI ROUND THE WORLD

LGBT Tourism Conference

TOM ROTH

PRESIDENT AND FOUNDER
COMMUNITY MARKETING & INSIGHTS (CMI)

LGBT Tourism Conference

MATT SKALLERUD

PRESIDENT
PINK BANANA MEDIA

LGBT Tourism Conference

HEIDI WALLACE

DIRECTOR, GLOBAL MARKETING
TOURISM TORONTO

LGBT Tourism Conference

MATTHEW WEXLER

NATIONAL TRAVEL & STYLE EDITOR
EDGE MEDIA NETWORK

LGBT Tourism Conference

LU XUN

DIRECTOR OF QUANTITATIVE RESEARCH
COMMUNITY MARKETING & INSIGHTS

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Community Marketing, Inc.

Community Marketing, Inc.