The facts are plain: Research has demonstrated that as a “niche” market segment, LGBT (lesbian, gay, bisexual, transgender) consumers have a significant amount of discretionary income. Most critically, their dollars go to product and service suppliers that recognize their unique buying preferences and offer them differentiated value.
Community Marketing & Insights (CMI) has been helping industry leaders master the subtleties of this market since 1992. Whether your organization is just learning about the market or is updating its strategy, CMI can accelerate your plans, reduce your risks and deliver measurable results.
Because LGBTs comprise a “slice” of the world’s population, you’ll find markets for singles, couples and families in every ethnicity, age and gender. And you’ll find a world of diverse interests, everything from rodeo to golf to snowboarding, from outdoor adventure to mega-parties to theatre. And budget to ultra-deluxe. CMI’s proven, powerful portfolio of services help identify, quantify and deliver your targeted markets.
Community Marketing & Insights has earned its position as the global leader in LGBT market research, strategies and corporate training. Through the company’s tireless efforts since 1992, “doors have opened” around the world for LGBT consumers. We have helped grow market recognition through research, media relations and education; and have brought marketing opportunities to the world’s leading businesses and organizations.
Let us guide you through the steps of success, and help you achieve your goals efficiently and cost-effectively.
The CMI team has, collectively, over 75 years of dedicated LGBT specialty and market research experience.