CMI Research

LGBT Research Downloads

 

LGBT Research Downloads: CMI's LGBT Community Survey® and many other gay, lesbian, bisexual and transgender (LGBT) research reports are available for complimentary download on this page.

Getting Started: Your most efficient and successful approach the LGBT market will be on a firm foundation of knowledge.

Community Marketing & Insights (CMI) has produced LGBT research for nearly 25 years! No other company has produced more research on more LGBTs over every demographic, in more countries than CMI. And that's really important! Rather than LGBT being just a small division (or desk, or a person) in a large research company, we are all about LGBT, all the time. With that specialization, we not only provide data and statistics, we bring deep insight, nuance and observations to your research initiative, as well as practical recommendations based on an enormous amount of experience. This yields far better return on investment. 

We've been fortunate to work with many industry leaders over the years, and our "give back" is to produce studies that we can share with everyone at no charge. Corporations, organizations, universities and government institutions use these studies to help make the business case for, or fine-tune, communications initiatives. That "raises everyone's boats," and improves the quality of life of LGBT community members. We are proud to be the only company to offer this "knowledge base" to everyone. 

Start by downloading and reviewing some of CMI’s latest research. 

CMI’s LGBT Community Surveys


CMI’s LGBT Tourism & Hospitality Studies


CMI’s Business & Finance Studies


5th Annual CMI-NGLCC LGBT Business to Business Study
 in partnership with the National Gay & Lesbian Chamber of Commerce (exploring B2B opportunities with LGBT owned and managed companies). Click to download: CMI-NGLCC Business to Business Study 2015

Better Homes & Gardens/NAGLREP LGBT Real Estate Study Knowing that it is important to study the mindset of the LGBT community as it pertains to homebuying, and with the Supreme Court ruling on marriage equality, Better Homes and Gardens Real Estate and NAGLREP teamed up to conduct the largest survey of LGBT homebuying preferences. Download the report here. 

The LGBT Financial Experience. Typically, the custom research we do for clients is proprietary and not available for download from our website. But there’s one notable exception, a study that was commissioned by Prudential Financial, "The LGBT Financial Experience." You can download and review the report with this link.

CMI’s Same-sex Wedding & Engagement Study

  • Same-sex Weddings: New Research One Year After the Landmark Rulings by the Supreme Court
    The report reviews recent research projects including the Spring 2016 research completed by Community Marketing & Insights (CMI), WeddingWire, Inc., GayWeddings and the Gay Wedding Institute. Download here. 


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We’ll let you know when new studies are available to download.

Custom Research

The LGBT market is dynamic and rapidly evolving. So whether you are new to the market or an LGBT market veteran, don’t consider market research a one-time exercise. Periodically taking a pulse on the market will keep your marketing plan healthy and productive. We recommend a regional or national survey every 18-24 months, with focus group reviews of new products or services, creative, offers, etc. as introduced.

We bring you the benefit of our nearly 25 years of LGBT market specialization. Far beyond delivering numbers and charts, our research practice delivers experience, relationships, and deep insight that is unparalleled.

The CMI team's expertise can guide you through this extremely important step, and ultimately expedite your market entry (or growth, if you’re already in the market) saving you time and money.

Contact CMI for more information or a project quote:  or call us at +1 415/437-3800

 

CMI's 10th Annual LGBT Community Survey®

CMI's LGBT Community Survey® is the largest annual survey of its kind, yielding up to 45,000 participants from 150 countries around the world. It's offered in multiple languages, and we have the partnership of over 300 LGBT media, organizations and events in the distribution of the survey. Request a complimentary copy (click the image).

CMI's 21st Annual LGBT Tourism & Hospitality Survey

NEW! The longest-running LGBT study of its kind, the annual LGBT Tourism & Hospitality Survey has served as a basis for hundreds of destinations, hotels, and other travel sup;liars entering the LGBT market and creating welcoming opportunities for LGBT travelers. 4,731 total respondents completed this survey. The report focuses on United States data for 3,723 self-identified members of the LGBT community. The report separates results by generation, and gender where significant differences were observed. Generation results reported as midpoint of male and female results by generation. (Click the image to request a complimentary copy.)

Transgender Travel Report

Transgender community members have unique challenges when traveling. Greater Fort Lauderdale CVB wanted to understand these issues, and address them with research and local training. This report focuses on United States data for 700 self-identified members of the transgender community. It is the first study of its kind. The report calls out substantive differences in results by age, geographic location (West and East) and identity (MTF and FTM). Complimentary download (click the image).

LGBT Black / African American Community Survey

CMI has long emphasized the value–the necessity–of understanding and embracing the diversity within the LGBT community for maximum results. We partnered with over 20 Black Pride organizers and black LGBT media to get the word out. At completion 2,058 African American LGBTs completed the survey, the largest of its kind. Complimentary download (click the image).

Same-sex Weddings: New Research One Year After the Landmark Rulings by the Supreme Court

The report reviews a number of recent research projects including the Spring 2016 research completed by Community Marketing & Insights (CMI), WeddingWire, Inc., GayWeddings and the Gay Wedding Institute. Complimentary download (click the image).
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Community Marketing, Inc.

Community Marketing, Inc.