LGBT Tourism Conference

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17th Conference on LGBT Tourism & Hospitality

December 11-13, 2016
Vdara Hotel & Spa at ARIA Las Vegas

Register Now

ATTEND POWERFUL EDUCATIONAL WORKSHOPS

With a wide variety of feature presentations, panel discussions and workshop breakouts over the course of three days, attendees can customize their program to meet their LGBT tourism marketing needs. Interested in targeting LGBT traveler segments in social media and online advertising? Or, would you like to gain insights into attracting LGBT meetings and groups? All educational presentations are focused on helping your company effectively communicate with the LGBT community travelers and to increase sales. Learn about how registering more than one employee at your company can help you save on your registration.

NETWORK WITH INDUSTRY EXPERTS

The conference structure is great for both organizations new to LGBT travel outreach and marketing, and those who are industry veterans. We’re proud to provide a unique network of over 150 attendees and LGBT tourism and marketing professionals found at no other travel conference. Connect with CVBs/CVAs, transportation providers, hotels, LGBT event organizers, LGBT media companies, websites, magazines and social apps, tour operators, academics and of course the researchers at CMI.

TRANSFORM INSIGHTS INTO SUCCESSFULL MARKETING PLANS

Learn from the best! Travel and hospitality industry leaders gather with us each year to share their case studies. Gain knowledge from those who have targeted traveler segments within LGBT, learn what works and learn what doesn’t before putting your LGBT marketing plans into motion.

Don't miss the LGBT tourism & hospitality industry's premiere destination for market education, networking and fun! 

Over 30 speakers! The tourism industry’s premiere marketing, sales, public relations and research forum to help you reach LGBT travelers.

Every year, CMI brings together leading tourism professionals to learn about the gay and lesbian market from the experts – the people behind the success stories. Perfect for marketing and sales executives of tourism boards, CVBs, DMOs, accommodations, tour operators, events, agencies and meeting planners.

Topics include: Internet, print and direct marketing, research trends, LGBT niche segments, sales techniques and ROI tracking, community involvement, press relations and more.

ALL NEW PROGRAM FOR 2016: Multiple workshops focusing on internet marketing to the LGBT community, plus featured presentations on the latest LGBT tourism market statistics, successful marketing techniques, case studies and much more!

For reference, you may download our 2016 Conference Agenda: (Click here to download)

Immediately following the Community Marketing LGBT Tourism & Hospitality Conference, there will be a 4-hour LGBT New Media Trade Show & Expo held at The Vdara Hotel on December 13, 2016, from 2 – 6 pm. Produced by Pink Banana Media. Here you'll be able to meet, greet and interact with some of the most cutting-edge LGBT New Media companies today. The goal of the LGBT New Media Trade Show & Expo is to allow CMI conference attendees, and the Las Vegas tourism community, to meet, interact with and learn more about how these LGBT New Media folks can help their destinations and/or tourism-related organizations get the word out to LGBT travelers online. For more information, check out www.LGBTNewMediaExpo.com

Please register using the form below. If you prefer to pay by check, please complete this order form, and mail with your check. (Download HERE)

Book your room at the Vdara, at the special discounted rate! Guest must reserve by 11/25/2016 to receive the group rate. (Note that only conference registrants will be allowed to book at this rate. Be sure to register for the conference first.) Guests may either call Vdara at 866-745-7767 or +1 702-590-2767 to reserve (ask for Community Marketing & Insights conference rate), or click on the web link: https://aws.passkey.com/event/14049148/owner/1466996/landing

The 2016 session and speaker announced!


Noon to 5:00 pm
Conference Registration Open
Vdara Conference Center • Lobby Level
2:00 pm to 4:30 pm
Orientation & Update: LGBT Travel Sales and Marketing 2016
Vinoly Ballroom • Vdara Conference Center • Lobby Level
Tom Roth, President, Community Marketing & Insights
David Paisley, Senior Research Director, Community Marketing & Insights
This interactive workshop will provide an overview of the LGBT tourism market, including statistics, effective marketing techniques and case studies of successful companies already active in the market. The workshop is a must for anyone new to the conference. It is also a great update for experienced travel professionals wanting to be updated on all that has happened in LGBT travel marketing in the past year. Past attendees rate this workshop as one of the most informative and important sessions at the conference, and a great way to “set the stage” for the rest of the presentations and workshops. We hope everyone can attend, but very important to any destination or company new to the LGBT market.
Coffee Break Sponsored By Cincinnati Convention & Visitors Bureau
6:00 pm to 7:30 pm
Welcome Reception
Sponsored by the Las Vegas Convention & Visitors Authority and MGM Resorts International
At Vdara Hotel: Silk Road, Lobby Level

8:00 am to 3:00 pm
Conference Registration
All Morning Sessions to be held at Vinoly Ballroom • Vdara Conference Center
8:00 am to 9:00 am Continental Breakfast
Sponsored by Rivendell Media
Arrive by 9:00 am to be eligible to win fabulous prizes
9:00 am to 9:25 am Conference Welcome
Oscar Goodman, Chairman, Las Vegas Host Committee, Las Vegas Convention and Visitors Authority
Jim McMichael, Specialty Markets Manager, Las Vegas Convention and Visitors Authority
Tom Roth, President, Community Marketing & Insights
Breakfast Sponsor Welcome
Todd Evans, President & CEO, Rivendell Media
9:25 am to 9:50 am
Community Marketing & Insights’ 21st Annual LGBT Tourism Survey Results
Tom Roth, President, Community Marketing & Insights
David Paisley, Senior Research Director, Community Marketing & Insights
9:50 am to 10:10 am
What Attracts and Retains LGBT Sporting Events
Eric Ryan, Tournament Director / Founder, Sin City Shootout Sports Festival
This session will share insight on the evolution of the Las Vegas Sin City Shootout Sports Festival, what tends to attract LGBT sporting events to destinations and what keeps them coming back.
10:10 am to 10:30 am
Current Research for Urban Destinations to Inform Marketing Strategies to Reach Gay and Bisexual Men
Nancy Serbin, Director of Research, Visit Philadelphia
Arturo Varela, Media Relations Manager, Visit Philadelphia
It was 2003 when Visit Philadelphia introduced a 3-year tourism campaign Get Your History Straight and Your Nightlife Gay. Of course a lot has happened during that time, including Marriage Equality and increased competition from just a few destinations then, to dozens of regional destinations now. This talk will explore Philadelphia's revisit of its research, and strategies on what gay and bisexual men want from the Philadelphia experience.
10:30 am to 10:50 am
What the Travel Industry Can Learn from LGBTQ Weddings
Bernadette Smith, President, Equality Institute
This session will share insights from a 2016 survey of 800+ married and engaged LGBTQ couples, and dig into the notable trends and recommendations relevant to the tourism and hospitality industries. Weddings provide a unique glimpse into the buying habits and traditions followed (or not) by LGBTQ couples, and can inform your sales and marketing strategies.
10:50 am to 11:05 am
Coffee Break
Sponsored by the New Orleans Tourism Marketing Corporation
11:05 am to Noon
¯_(ツ)_/¯Millennials and Travel: Bridging the Generation Gap
Moderator: Billy Kolber, Founder, ManAboutWorld Magazine
Panelists:
Trouve Ivo, Brand Development Director, Davey Wavey, Inc.
Auston Matta, Founder & Director, Outfluential
Kenny Porpora, Associate Editor, ManAboutWorld Magazine
Josh Rimer, Content Creator, OUTtv/YouTube
Arielle Scarcella, Content Creator
Davey Wavey, Digitial Storyteller, Davey Wavey, Inc.
Everyone is talking about the Millennial market. But do you know how to talk to them? Boomer Billy Kolber moderates this panel of Millennial content creators, influencers and marketing experts, coaxing them to reveal the keys to success in working with Millennials.
• Addressing the generational divide in your discussions, work processes and marketing materials. Best ways to engage with Millennial customers, and what to avoid.
• Understanding the realm of Millennial influencers: What they can and can’t do with/for your business
• How to evaluate partnership opportunities with Millennials, and structure them for success.
Noon to 12:30 pm
LGBT Pride and Prejudice: Rebuilding LGBT Tourists’ Confidence in Altered Political Climates
Jonathan Freeze, Director of Marketing, Greater Raleigh CVB
A.J. Mistretta, Director of Public Relations, Visit Houston
Destination marketing professionals from Houston and Raleigh, N.C., will share stories of what happens when largely LGBT-friendly tourism destinations are suddenly cast in a new light, due to local grassroots or state legislative political maneuverings perceived by many to be anti-LGBT. The session will offer brief case studies of how two destination marketing organizations (DMOs) responded to recent changes in their political environments, and will suggest tips for other DMOs on being prepared to shift their consumer outreach/LGBT-welcoming strategies should similar situations arise at home. As both destinations’ progress on this topic is still ongoing (in this presidential/N.C. gubernatorial election year), Q&A time will be especially helpful for taking into account the latest developments and trends.
12:30 pm to 12:40 pm
Lunch Sponsor Welcome
Richard Gray, Managing Director LGBTQ Market, Greater Fort Lauderdale CVB
12:40 pm to 2:00 pm
Luncheon
Sponsored by Greater Fort Lauderdale CVB
Located at Silk Road, Vdara Lobby Level
AFTERNOON POWER WORKSHOPS
All Workshops to be held at the Vdara Conference Center • Lobby Level
2:15 pm to 2:50 PM

1. Reaching the LGBT Market Through YouTube in 2017
Josh Rimer, Content Creator, OUTtv/YouTube
YouTube is constantly changing in terms of what is being watched, who is watching, and how they're watching. Get yourself up to date on the latest trends and smartest ways to reach the LGBT community through YouTube, and ensure that your brand is standing out from among the 400+ hours of content that is uploaded every hour. From creating your own content to leveraging influencers, YouTube is the place to be, reaching more 18-49 year olds than any cable network in the US.

2. LGBT Destination Online Marketing - Tips & Techniques in 2017
Matt Skallerud, President, Pink Banana Media
We’ll be touching on the key topics of micro-targeting the LGBT traveler online via banner ads and Facebook, as well as delving in the world of LGBT travel bloggers and influencers. We'll show you how you’re able to target your specific traveler using programmatic advertising technology, and we’ll touch on the integration of an ad campaign such as this with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same targeting power as well. We’ll also discuss the role of LGBT influencers, and how some of their social media activity can be leveraged to enhance and drive LGBT travel to your destination as well.

3. CVBs and LGBT Chambers of Commerce: Leveraging Budgets and Influence
Jason Dittmer, Director of Marketing & Communications, Greater Seattle Business Association (GSBA)
Nick Hawley, Director of Marketing, Visit Seattle
A conversation about how CVB/DMOs and LGBT Chambers of Commerce can collaborate to increase LGBT leisure and business travel revenue for their cities and members.

 

3:00 pm to 3:35 pm

1. Promoting LGBT Travel with Creative Online Campaigns & Influencers
Auston Matta, Founder & Director, Outfluential
This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers, and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.

2. LGBT Target Marketing for Hoteliers
Chuck Spence, Owner & Managing Member, Maui Sunseeker LLC/Maui Sunseeker LGBT Resort
Target marketing can cost a fortune, with disappointing returns. This workshop provides great insight to some of the latest tools for reaching your desired guest demographic with the highest efficiency. Recommended for hotel owners/management and marketing staff, but beneficial to all.

3. How to Reach LGBT Europeans
Dirk Baumgartl, Digital Marketing Director, blu media network
Thomas Bömkes, Managing Director, Diversity Tourism GmbH
This workshop will focus on attracting visitors from Europe, and the important German LGBT traveler in particular; discussing favorite destinations to the best ways to engage them.

 

3:45 pm to 4:20 pm

1. Getting Your Audience to View (and Share, and LOVE) Your Content!
Trouve Ivo, Brand Development Director, Davey Wavey, Inc.
Davey Wavey, Digital Storyteller, Davey Wavey, Inc.
With limited marketing budgets and resources, learn how to create awesome content that your audience will share and love. It doesn't take a lot of time or money, but it does mean getting smart, scrappy and creative. Join digital storyteller Davey Wavey and director of brand development Trouve Ivo as their share their secrets to online marketing success!

2. Chinese Gaycation: The Ultimate Guide to Reaching and Accommodating the World's Largest LGBT Market
Lu Xun, Director of Quantitative Research, Community Marketing & Insights
Charlie Xiaofeng Gu, Director, China Luxury Advisors
Even though China is experiencing the slowest economic growth in nearly 3 decades, Chinese outbound travelers show no sign of slowing down their pace in discovering the colorful and exotic outside world. At the same time, the Chinese LGBT community is burgeoning in the past few years, especially in the online world, which has raised awareness and led to conversations about the issue in Chinese society. The presentation will review key findings of the updated China LGBT Tourism & Hospitality survey, and take the audience on a journey to better understand Chinese outbound LGBT travelers.

 

6:30 pm to 8:30 pm
Evening Reception
Celebrate The Best of GayCities 2016
Sponsored by Q.Digital

Location: W Hotel, Living Room at SLS Las Vegas

All Morning Sessions to be held at Vinoly Ballroom • Vdara Conference Center
8:00 am to 9:00 am
Continental Breakfast sponsored by IGLTA and ITB Academy
Arrive by 9:00 am to be eligible to win fabulous prizes
9:00 am to 9:20 am
Sponsor Welcome
Last Night's Reception: Q. Digital
Breakfast Sponsors: IGLTA and ITB Academy
9:20 am to 9:40 am
CMI’s Non-Travel Research: Insights for Tourism from Outside Tourism
Tom Roth, President, Community Marketing & Insights
David Paisley, Senior Research Director, Community Marketing & Insights
CMI will review some of our non-tourism research in 2015 and 2016 to help any tourism company better understand the overall LGBT market. Sometimes we all can get trapped in our bubble. This session will help tourism companies better understand the LGBT community as a more “complete” consumer.
9:40 am to 10:15 am
The Buckeye State: Ohio's Collaborative LGBTQ Marketing Strategy
Roger Dudley, Senior Tourism Sales Manager, Experience Columbus
Jim Mahon, Vice President of Marketing & Brand Management, Akron/Summit CVB
David Ziegler, National Sales Manager, Cincinnati Convention & Visitors Bureau
Many of Ohio's major DMOs have successfully developed and initiated LGBTQ marketing plans, each with their own specific goals and objectives. Now, these cities want to leverage their financial resources and tourism assets to accelerate the momentum of their efforts. Navigating the best course forward is their current task, including the role the Department of TourismOhio can play to ensure the State's continuing success as an emerging LGBTQ travel and business destination.
10:15 am to 10:35 am
Leveraging the “L” in your LGBT Outreach: Building Loyalty and Market Share with Women through Strong Corporate Social Responsibility Programs and Policies
Dawn K. Christensen, Director of National Diversity Relations, MGM Resorts International
Market estimates on American women’s spending power range anywhere from $5 trillion to $15 trillion annually, with women driving 70-80% of all consumer purchasing through a combination of their buying power and influence. Smart companies that build brand awareness through their work as good corporate citizens create deep connections with these powerful consumers. Learn why leaving out the L in your LGBT strategy is leaving
money on the table.
10:35 am to 10:50 am
Coffee Break Sponsored by Israel Government Ministry of Tourism
David Sarfati, Israel Government Ministry of Tourism
10:50 am to 11:00 am
Sponsor Thanks • eTurboNews (eTN) and Pink Banana Media
11:00 am to 11:20 am
How Companies Show Support after Marriage Equality
Apoorva Gandhi, Vice President Multicultural Affairs , Marriott International
Elizabeth Kohm, Deputy Executive Director, PFLAG National
This session will discuss how Marriott International continues to outreach to and show support for the LGBT community long after marriage equality. Marriott is a strong case study on how a hotel brand has made an important impact within the LGBT travel industry.
11:20 am to 11:40 am
African American LGBT Travel: The Myths, Challenges and Opportunities
De'Von Christopher Johnson, CEO + Founder, BleuLife Media Group
11:40 am to 12:15 pm
Panel Discussion: Attracting LGBT Groups and Meetings
Moderator: David Kliman, President, The Kliman Group
Panelists:
James Delmar, National Accounts Manager, Philadelphia CVB
Jim McMichael, Specialty Markets Manager, Las Vegas CVA
In a short presentation and discussion format, we will explore how to attract LGBT groups and meetings, from professional meetings, to sports leagues, to arts groups, the session will give helpful hints on how to be successful negotiate the hundreds of typically non-profit LGBT groups.
12:15 pm to 12:40 pm
Case Study: Argentina Is All About Amor, Period
Pablo De Luca, President, Argentina Gay & Lesbian Chamber of Commerce
Gustavo Noguera, Director, Gnetwork360
Argentina, which has consistently been referred to as the most welcoming country to gay travellers in Latin America and Amor. Plain and simple, that’s Argentina’s new marketing initiative towards LGBTQ travellers and tourism.
12:40 pm to 2:00 pm
Farewell Luncheon sponsored by Inprotur: the ARGENTINA Office of Tourism
Located at Silk Road, Vdara Lobby Level
2:00 pm to 6:00 pm
LGBT New Media Expo and Trade Show
Produced by Pink Banana Media
Located in the Vdara Conference Center
Meet, greet and interact with some of the most cutting-edge LGBT New Media companies today, including Q.Digital, Here Media, Outfluential, Blu Media, ManAboutWorld.com, Q.Vegas and more. The goal of this expo & trade show is to allow CMI conference attendees to meet, interact with and learn more about how these LGBT New Media companies, bloggers and influencers can help their destinations and/or tourism-related organizations get the word out to the LGBT traveler online.

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2016 Speakers

 
LGBT Tourism Conference

DIRK BAUMGARTI

DIGITAL MARKETING DIRECTOR
BLU MEDIA NETWORK

LGBT Tourism Conference

THOMAS BÖMKES

MANAGING DIRECTOR
DIVERSITY TOURISM GMBH

LGBT Tourism Conference

DAWN CHRISTENSEN

DIRECTOR OF NATIONAL DIVERSITY RELATIONS
MGM RESORTS INTERNATIONAL

LGBT Tourism Conference

PUBLO DE LUCA

PRESIDENT
ARGENTINA GAY & LESBIAN CHAMBER OF COMMERCE

LGBT Tourism Conference

JAMES DELMAR

NATIONAL ACCOUNTS MANAGER
PHILADELPHIA CONVENTION & VISITORS BUREAU

LGBT Tourism Conference

JASON DITTMER

DIRECTOR OF MARKETING & COMMUNICATIONS
GSBA, GREATER SEATTLE BUSINESS ASSOCIATION

LGBT Tourism Conference

ROGER DUDLEY

SENIOR TOURISM SALES MANAGER
EXPERIENCE COLUMBUS

LGBT Tourism Conference

JONATHAN FREEZE

DIRECTOR OF MARKETING
GREATER RALEIGH CONVENTION AND VISITORS BUREAU

LGBT Tourism Conference

APOORVA GANDHI

VICE PRESIDENT MULTICULTURAL AFFAIRS
MARRIOTT INTERNATIONAL

LGBT Tourism Conference

RICHARD GRAY

MANAGING DIRECTOR LGBT MARKET
GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU

LGBT Tourism Conference

CHARLIE XIAOFENG GU

DIRECTOR
CHINA LUXURY ADVISORS

LGBT Tourism Conference

NICK HAWLEY

DIRECTOR OF MARKETING
VISIT SEATTLE

LGBT Tourism Conference

TROUVE IVO

BRAND DEVELOPMENT DIRECTOR
DAVEY WAVEY, INC.

LGBT Tourism Conference

DE'VON CHRISTOPHER JOHNSON

DREAMER, EXPLORER, CEO + FOUNDER
BLUELIFE MEDIA

LGBT Tourism Conference

DAVID KLIMAN

PRESIDENT
THE KLIMAN GROUP

LGBT Tourism Conference

BILLY KOLBER

FOUNDER
MANABOUTWORLD INC.

LGBT Tourism Conference

ELIZABETH KOHM

DEPUTY EXECUTIVE DIRECTOR
PFLAG NATIONAL

LGBT Tourism Conference

JIM MAHOE

VICE PRESIDENT OF MARKETING & BRAND MANAGEMENT
AKRON / SUMMIT CVB

LGBT Tourism Conference

AUSTON MATTA

FOUNDER
OUTFLUENTIAL

LGBT Tourism Conference

JIM MCMICHAEL

DIVERSITY & CULTURAL MARKETING MANAGER
LAS VEGAS CVA

LGBT Tourism Conference

A.J. MISTRETTA

DIRECTOR OF PUBLIC RELATIONS
VISIT HOUSTON

LGBT Tourism Conference

GUSTAVO NOGUERA

DIRECTOR
GNETWORK 360

LGBT Tourism Conference

DAVID PAISLEY

SENIOR RESEARCH DIRECTOR
COMMUNITY MARKETING & INSIGHTS (CMI)

LGBT Tourism Conference

KENNY PORPORA

ASSOCIATE EDITOR
MANABOUTWORLD

LGBT Tourism Conference

JOSH RIMER

CONTENT CREATOR
OUTTV / YOUTUBE

LGBT Tourism Conference

TOM ROTH

PRESIDENT AND FOUNDER
COMMUNITY MARKETING & INSIGHTS (CMI)

LGBT Tourism Conference

ERIC RYAN

TOURNAMENT DIRECTOR / FOUNDER
SIN CITY SHOOTOUT SPORTS FESTIVAL

LGBT Tourism Conference

ARIELLE SCARCELLA

CONTENT CREATOR

LGBT Tourism Conference

NANCY SERBIN

DIRECTOR OF RESEARCH
VISIT PHILADELPHIA

LGBT Tourism Conference

MATT SKALLERUD

PRESIDENT
PINK BANANA MEDIA

LGBT Tourism Conference

BERNADETTE SMITH

PRESIDENT
EQUALITY INSTITUTE

LGBT Tourism Conference

CHUCK SPENCE

OWNER & MANAGING MEMBER
MAUI SUNSEEKER LLC / MAUI SUNSEEKER LGBT RESORT

LGBT Tourism Conference

ARTURO VARELA

MEDIA RELATIONS MANAGER
VISIT PHILADELPHIA

LGBT Tourism Conference

DAVEY WAVEY

DIGITIAL STORYTELLER
DAVEY WAVEY, INC.

LGBT Tourism Conference

LU XUN

DIRECTOR OF QUANTITATIVE RESEARCH
COMMUNITY MARKETING & INSIGHTS

LGBT Tourism Conference

DAVE ZIEGLER

NATIONAL SALES MANAGER
CINCINNATI USA CVB

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Community Marketing, Inc.

Community Marketing, Inc.