LGBT Week® Marketing & Advertising Symposium

Slide background

CMI's 10th Annual LGBT Marketing & Advertising Symposium
at LGBT Week®

Wednesday May 17, 2017
New York Times Conference Center

Register Now

CMI's 10th Annual LGBT Advertising & Marketing Symposium is part of an expanded week of programming, called "LGBT Week." Visit the full site for additional content and registration options! www.LGBTWeek.com.

Don’t miss this comprehensive research, advertising, marketing, and communications forum, helping you better understand and serve LGBT consumers.

Our 2017 agenda and speakers are in development, and will be announced soon.

Audience: Marketing, advertising, PR and communications executives of all industries who want to successfully reach diverse LGBT communities, and initiate or update effective strategies. Perfect for newbies and veterans alike!

Dedicated: Symposium attendance is limited, in order to facilitate the best learning and networking environment.

Community Marketing & Insights has been successfully connecting our clients with diverse LGBT communities worldwide since 1992 through consumer market intelligence, corporate training and strategic planning.

All new content! Learn, review, update and strategize:
- The latest from Community Marketing & Insights research on over 45,000 out consumers
- Exploring diversity markets within “LGBT” and how to reach them
- Observing and anticipating LGBT trends
- Social networking, mobile, app and other emerging communications opportunities

Discussions include:
- Location/mobile marketing channels
- Maximum results on minimum budgets
- Sponsorship and event marketing
- Proven techniques for measuring, monitoring and maximizing LGBT ROI and more.

Cancellation policy for Conference: Refund less $30 fee on cancellations received by May 3, 2017. No refund for later cancellations or no-shows.

Download the agenda here:
https://communitymarketinginc.com/documents/temp/LGBTWeek_MARKETINGAgenda2017.pdf


Preliminary Agenda
Visit LGBTWeek.com for more details about each talk and speakers.
8:00 am Registration Opens

9:00 am to 9:10am Welcome and Opening Remarks
Thomas Roth, President, Community Marketing & Insights

9:10 am to 9:30 am How to Grow Your LGBTQ+ Market Reach by Activating the 6 Principles of Influence
Talonya Geary, Founder, Spiire, LLC

9:30 am to 9:50 am LGBT in 2017: A Look at the Latest LGBT Consumer Research - First presentation of 11th Annual LGBT Community Survey® Results
Thomas Roth, President, Community Marketing & Insights
David Paisley, Senior Research Director, Community Marketing & Insights

9:50 am to 10:10 am The Power of Sound for LGBTQs and Allies
Steve DeLusant, VP Sales, iHeartMedia
Elyse Goldweitz, Brand Manager, K-Y

10:10 am to 10:30 am Influencing the Influencers: How to Authentically Connect with Lesbian Consumers
Tanya Churchmuch, Founder, Much PR

10:30 am to 10:50 am Networking Break, Sponsored by Q.Digital

10:50 am to 11:10 am PRIDE @ T. Rowe Price: BRG Evolution, Research and Activation
Paul Zetti, Head of Offer Management, US Intermediaries, T. Rowe Price

11:10 am to 11:30 am Mercedes Benz: Connecting in all the right places
Todd Evans, CEO, Rivendell Media

11:30 am to 12:00 pm Panel: LGBTQ African American Consumers, Today and Tomorrow
Jamil Fletcher, Publisher, SWERV Magazine
Lee Soulja-Simmons, Executive Director, NYC Black Pride
Richard Pelzer, President / Founder, Mega Management
Kimberlee S. Williams, TED Resident / CEO, FEMWORKS.CO

12:00 pm to 12:25 pm Winning Hearts and Minds: MillerCoors and the Business Case for LGBT Sales Teams
Scott Seitz, CEO, SPI Marketing
Cris Rivera, Coors Light Brand Manager

12:25 pm to 12:30 pm CCGLAR Sponsor Welcome: Celebrating LGBT Argentina Success

12:30 pm to 1:30 pm Networking Lunch: Videos Presented by the Argentina Tourism Office
Sample some fine Argentine wine! Seriously!

1:30 pm to 1:50 pm Google & Marketing Inclusivity
Varune Harnarine, Senior Brand Consultant, Google

1:50 pm to 2:10 pm Wells Fargo and Pride
John Lake, Vice President LGBT Segment Manager

2:10 pm to 2:30 pm Community Spotlight: How to Reach The Bears
Richard Jones, CEO, Bear World Magazine

2:30 pm to 3:00 pm Panel: Current Events from an LGBT Perspective
Noah Michelson, Executive Editor and Founder, Huffington Post Queer Voices
Chris Bull, Editorial Director, Queerty
De’Von Johnson, Founder + CEO, BleuLife Media Group
Todd Evans, CEO, Rivendell Media
Joe Valentino, Senior Vice President, Group Publisher, Here Media

3:00 pm to 3:25 pm Changing Culture = Changing Consumer
Joe Keenan, Founder, New Avenue Marketing
Andrea Richardson, Director, Multicultural & Diversity Marketing, Hilton

3:25 pm to 3:45 pm Networking Break, Sponsored by Rivendell Media

3:45 pm to 4:10 pm Leveraging LGBTQ Media to Increase Engagement with LGBTQ GenZ and Millennials
Scott Gatz, Founder and CEO, Q.Digital
Brandon Tate, Account Director, Rescue Agency

4:10 pm to 4:30 pm Overcoming Gaps in Marketing to Diverse Gender Identities and Sexual Orientations
Kyle Graden, Director of Community Engagement & Education, Open For Service

4:30 pm to 4:50 pm Bricks and Clicks in the LGBT market
Kobi Ben-Meir, CMO, Love and Pride LLC
Jon Mitchell, COO, Lucent Jewelry

4:50 pm to 6:00 pm Closing Remarks and Hosted Networking Reception sponsored by Pernod-Ricard

Presenting Sponsors

lgbt
lgbt
lgbt

Sponsors & Partners

lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt

Reception Sponsor

lgbt

 

2017 Featured Speakers

 
kobi-ben-meir

KOBI BEN-MEIR

CMO
LOVE AND PRIDE LLC

Chris Bull

CHRIS BULL

EDITORIAL DIRECTOR
QUEERTY

TANYA CHURCHMUCH

TANYA CHURCHMUCH

FOUNDER
MUCHPR

STEVE DELUSANT

VP SALES
IHEARTMEDIA

TODD EVANS

PRESIDENT & CEO
RIVENDELL MEDIA

Jamil Fletcher

JAMIL FLETCHER

PUBLISHER
SWERV MAGAZINE

SCOTT GATZ

CEO
Q.DIGITAL

TALONYA GEARY

TALONYA GEARY

FOUNDER
SPIIRE, LLC

ELYSE GOLDWEITZ

ELYSE GOLDWEITZ

BRAND MANAGER
K-Y

KYLE GRADEN

KYLE GRADEN

DIRECTOR OF COMMUNITY ENGAGEMENT & EDUCATION
OPEN FOR SERVICE

VARUNE HARNARINE

SENIOR BRAND CONSULTANT
GOOGLE

DE'VON JOHNSON

DE'VON JOHNSON

FOUNDER + CEO
BLEULIFE MEDIA GROUP

Richard Jones

RICHARD JONES

CEO
BEAR WORLD MAGAZINE

JOE KEENAN

JOE KEENAN

FOUNDER
NEW AVENUE MARKETING

JOHN LAKE

JOHN LAKE

VICE PRESIDENT LGBT SEGMENT MANAGER
WELLS FARGO

NOAH MICHELSON

NOAH MICHELSON

EXECUTIVE EDITOR AND FOUNDER
HUFFINGTON POST QUEER VOICES

JON	MITCHELL

JON MITCHELL

COO
LUCENT JEWELRY

DAVID PAISLEY

DAVID PAISLEY

SENIOR RESEARCH DIRECTOR
COMMUNITY MARKETING & INSIGHTS (CMI)

RICHARD	PELZER

RICHARD PELZER

PRESIDENT / FOUNDER
MEGA MANAGEMENT

ANDREA RICHARDSON

ANDREA RICHARDSON

DIRECTOR, MULTICULTURAL & DIVERSITY MARKETING
HILTON

CRIS	RIVERA

CRIS RIVERA

BRAND MANAGER
COORS LIGHT

TOM ROTH

TOM ROTH

PRESIDENT AND FOUNDER
COMMUNITY MARKETING & INSIGHTS (CMI)

SCOTT SEITZ

SCOTT SEITZ

CEO
SPI MARKETING

LEE SOULJA-SIMMONS

LEE SOULJA-SIMMONS

EXECUTIVE DIRECTOR
NYC BLACK PRIDE

BRANDON TATE

BRANDON TATE

ACCOUNT DIRECTOR
RESCUE AGENCY

JOE VALENTINO

JOE VALENTINO

SENIOR VICE PRESIDENT, GROUP PUBLISHER
HERE MEDIA

KIMBERLEE S. WILLIAMS

KIMBERLEE S. WILLIAMS

CEO
FEMWORKS.CO

PAUL ZETTI

PAUL ZETTI

HEAD OF OFFER MANAGEMENT, US INTERMEDIARIES
T. ROWE PRICE

lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
lgbt
Community Marketing, Inc.

Community Marketing, Inc.