Successfully connecting with the community:
CMI has been proudly LGBTQ-operated for 25+ years!
CMI has been proudly LGBTQ-operated for 25+ years!
Corporations
Informing and empowering LGBTQ sales, marketing, HR and employment initiatives.
Universities
& Non-profits
& Non-profits
Supporting large and small projects, including LGBTQ and MSM study recruitment.
Government
Experience with federal, state and local government LGBTQ research projects.
Diversity
CMI’s panel is large and community-representative; reaching any segment across LGBTQ.
Research Matters: Don’t start your journey without a plan
LGBTQ research and insights inform strategies and tactics so you make educated, cost-effective decisions. Venturing into LGBTQ without market intelligence is like starting a new journey without a goal, a map or a plan.
Whether your organization is in the initial stages of learning about the market, or is assessing progress and updating your strategy, CMI can accelerate your plans, reduce your risks and help you unlock measurable results.
But far beyond delivering numbers and charts, Community Marketing & Insights leverages experience, relationships, and deep insight that is unparalleled. The CMI team guides you through this extremely important step, and ultimately expedites your market entry (or growth, if you’re already in the market) saving you time and money.
Market Potential
- Market size including identifying market subsections and locations; setting realistic goals, as well as gauging the competitive environment.
Consumer Insights
- Their preferences, motivations, sensitivities, propensities and purchasing habits.
Informing Marketing, Advertising, PR and Communications
- How to effectively reach and serve LGBTQ customers; preferred information resources; appropriately matched products or services to segments within the LGBTQ community; marketing content; imagery; incentives and response vehicles.
Best Practices
- It’s not enough to slap the rainbow flag on marketing materials and check the “LGBTQ Market” box on your to-do list. You need to consider what you are doing internally, with and for your LGBTQ employees, as well as setting a community involvement plan. The community cares about your commitment, and this motivates engagement and purchases. This may also involve custom training (sales, marketing, HR) among your executives and customer-facing team members.
Gauging success and revisiting strategies
- Research provides our clients with a market share baseline. Gauging success of an LGBTQ outreach initiative can be challenging without data figures to measure growth, and evaluate the results (and ROI) of the program. Research, activate, evaluate, repeat!
