Research confirms:  Travel is important to the LGBTQ community; most agree that travel is part of the LGBTQ cultural identity. LGBTQs spend more on travel than the general population, as well as take more trips. LGBTQs are also far more likely to travel internationally. LGBTQ travelers make up 7% to 10% of the travel industry—about $1 billion in the USA alone. Most critically, LGBTQ travel spend goes to suppliers and destinations that recognize their unique buying preferences, and offer them differentiated value.

Community Marketing & Insights (CMI) has been helping tourism and hospitality industry leaders master the subtleties of this market since 1992. Whether your organization is just learning about the market, or is updating it’s strategy, CMI can accelerate your plans, reduce your risks and help you  measure results. Because LGBTQs comprise a “slice” of the world’s population, you’ll find markets for singles, couples and families in every ethnicity. And you’ll find a world of diverse interests, from rodeo to golf to snowboarding, from outdoor adventure to mega­-parties to theatre. CMI’s proven, powerful portfolio of services helps discover and deliver your targeted markets.

Community Marketing & Insights has earned its position as the global leader in LGBTQ tourism market research and communications planning. Through the company’s tireless efforts since 1992, “doors have opened” around the world for LGBTQ travelers. We have helped grow market recognition through research and education; and have brought marketing opportunities to the world’s LGBTQ ­welcoming destinations, hotels and travel suppliers.

Besides its rapidly growing research practice, we produce the “Annual LGBTQ Tourism Forum,” now in its 19th year, and regional workshops and symposia. We developed and operate the TAG Approved® Accommodations program in 1998, with its 1,000+ members worldwide, and the LGBTcvb (LGBT Convention & Visitors Bureau) helping leading destinations attract LGBTQ visitors. As we look forward, we see our partnership with travel suppliers, hospitality leaders, Government Tourism Offices, Convention & Visitors Bureaus and destination organizations continuing to grow, ultimately helping to create a more welcoming “LGBTQ­ friendly” environment for travelers worldwide.

Please contact us to get started working together!

Some of CMI’s numerous tourism, travel, hospitality and cultural clients…