Lu Xun is CMI’s Quantitative Research Director. With extensive experience across numerous industries, Lu joined CMI as a Research Manager in early 2014.
Besides numerous other CMI studies on a variety of topics, Lu headed up CMI’s groundbreaking China LGBTQ Community Survey. This study of more than 7,500 LGBTQ Chinese revealed this untapped market to the world, and provided best practices to successfully connect with this increasingly important consumer market. CMI estimates that there are 65 million LGBTQ people in mainland China, and the economic impact is estimated at US$470 billion per year, making China the largest LGBTQ market in the world.
Lu graduated from Temple University in 2013 with a M.S. degree in Sport and Recreation Management.
Email Lu Xun
荀璐
市场调研经理
