LGBTQ Employment and Business Owners

LGBTQ Research on Employment

LGBTQ participants have a wide variety of employment situation. In 2017, we wanted to look at some LGBTQ-specific implication of LGBTQ employment. The following slides examine LGBTQ purchasing power within workplaces and among LGBTQ business owners.

Reference: Community Marketing & Insights 11th Annual LGBTQ Community Survey, July 2017 n=17,300 USA LGBTQs. Request a free download the full report.

Power of LGBTQ Business Spending

Many studies have focused on the power of LGBTQ consumer spending. This question looks at LGBTQ spending from a different perspective: LGBTQ community members who control budgets for their employers. As indicated in charts below, being an LGBTQ-friendly company influences purchasing power beyond the individual, and may significantly impact business spending.

Reference: Community Marketing & Insights 11th Annual LGBTQ Community Survey, July 2017 n=17,300 USA LGBTQs. Request a free download the full report.

LGBTQ Business Owners

A healthy 11% of LGBTQ participants indicated that they are self-employed or a small business owner. Most (90%)
were small businesses with fewer than 10 employees. Fewer than 10% of the LGBTQ-owned businesses are registered as LGBTQ Business Enterprises, indicating that significant growth may be achieved in these programs in the coming years. Community Marketing & Insights is an NGLCC Certified LGBTQ-Owned Business Enterprise.

Reference: Community Marketing & Insights 11th Annual LGBTQ Community Survey, July 2017 n=17,300 USA LGBTQs. Request a free download the full report.